AthenaHQ alternatives
8 other tools that measure whether AI assistants name your brand, with what each one publishes about price, sampling and uncertainty. AthenaHQ is a well-funded pure-play with strong content and a credit-based model.
We make Standing, which is one of the rows below, and it is labelled. The table sorts by published entry price rather than by our preference, so it opens with Otterly AI at $29/mo, 15 prompts and we appear wherever ours lands. Every figure comes from the vendor's own pricing page, documentation or help centre, verified August 6, 2026. Where a vendor has not published something it says not published, rather than being scored as a zero.
| Tool | Entry price | Billed by | Runs per prompt | Uncertainty |
|---|---|---|---|---|
| Otterly AIThe cheapest serious entry point, aimed at small teams and solo marketers. | $29/mo, 15 prompts | Prompts | Not published | None published |
| Peec AIEuropean pure-play with the best agency workflows in the category. | $95/mo, 50 prompts | Prompts | Not published | None published |
| ProfoundThe best-funded pure-play, built for enterprise brand teams. | $99/mo, 50 prompts | Prompts | 1 per prompt per engine per day | Researched, not shipped |
| Semrush AI ToolkitAI visibility next to the rest of Semrush, on a very large query database. | $99/mo, one domain, 25 prompts | Tracked prompts | Not published | One disclaimer sentence |
| StandingThis is usFixed shared basket, 5 runs per prompt per engine, and a confidence band on every score. | $99/mo, 3 domains | Domains | 5 per prompt per engine (3 free) | 95% band, in the product |
| Scrunch AIPure-play built around how AI crawlers and agents experience your site. | $250/mo, 125 prompt variants | Prompt variants | Not published | None, a waiting period instead |
| Ahrefs Brand RadarAI visibility bolted onto the SEO suite many teams already pay for. | Requires an Ahrefs plan | Checks | 1 per prompt per engine per location | None, but instability disclosed |
| EvertuneResearch-led, and the deepest disclosed sampling anywhere in the category. | Not published | Prompts | 100 per prompt per model | None published |
Why people look for an alternative to AthenaHQ
Three reasons, each one a property of their published product rather than an opinion about it.
- $295 is the entry point, roughly three times the cheapest serious tier in the category.
- Days with no data are returned as zeros so the series stays gap-free and chartable, which makes a failed scan indistinguishable from a genuine disappearance. It is the single worst practice in this category.
- Their published credit formula contains no repetition term. The one 4x multiplier is paraphrase fan-out, which is coverage breadth rather than noise reduction, and it confounds phrasing variance with sampling variance.
When to stay with AthenaHQ
You want to track a very large number of prompts and the budget supports $295/mo.
Where AthenaHQ is genuinely stronger than us:
- Far more content and a much larger site, including 83 industry pages.
- No prompt cap. If you want to track hundreds of questions, the credit model allows it.
- More mature product and a funded team.
The question this table is really about
Two of the five columns matter more than the other three, and they are the two most of this category declines to fill in.
Every tool here asks AI engines a set of questions and reports how often your brand comes up. Answers move between runs, so the same question asked twice can produce two different scores with nothing having changed. How many times a tool asks, and whether it tells you how much of a move was noise, is what separates a measurement from a single draw.
5 of the 9 tools here do not publish a run count at all. Of the ones that do, Evertune samples deepest by a distance, at 100 runs per prompt per model against our 5, and that is on this page because leaving it off would be the same omission we are describing.
Nobody in this table except us publishes a confidence interval in the product. Evertune could: at 100 runs they could report roughly a ±10 point band at 50% and choose not to.
Standing compared with AthenaHQ, directly
You need missing data and measured absence to be different things on the chart.
Standing vs AthenaHQ, head to headAlternatives to the others
Or skip the shortlist and get the number
Every tool on this page sells a subscription before it tells you anything. The free check asks five AI surfaces what they recommend in your category and shows whether you come up, with the confidence band, without an account.