Every AI visibility tool, compared
All 9 of them, on the four things that actually differ: what they charge, what they bill you by, how many times they ask each question, and whether they tell you how much of a change was noise.
- Tools
- 9
- From
- $29
- Publish a run count
- 4 of 9
We make Standing, which is one of the rows below, and it is labelled. The table sorts by published entry price rather than by our preference, so Otterly AI is first and we are not. Every figure comes from the vendor's own pricing page, documentation or help centre, verified August 6, 2026. Where a vendor has not published something it says not published, rather than being scored against them.
| Tool | Entry price | Billed by | Runs per prompt | Uncertainty |
|---|---|---|---|---|
| Otterly AIThe cheapest serious entry point, aimed at small teams and solo marketers. | $29/mo, 15 prompts | Prompts | Not published | None published |
| Peec AIEuropean pure-play with the best agency workflows in the category. | $95/mo, 50 prompts | Prompts | Not published | None published |
| ProfoundThe best-funded pure-play, built for enterprise brand teams. | $99/mo, 50 prompts | Prompts | 1 per prompt per engine per day | Researched, not shipped |
| Semrush AI ToolkitAI visibility next to the rest of Semrush, on a very large query database. | $99/mo, one domain, 25 prompts | Tracked prompts | Not published | One disclaimer sentence |
| StandingThis is usFixed shared basket, 5 runs per prompt per engine, and a confidence band on every score. | $99/mo, 3 domains | Domains | 5 per prompt per engine (3 free) | 95% band, in the product |
| Scrunch AIPure-play built around how AI crawlers and agents experience your site. | $250/mo, 125 prompt variants | Prompt variants | Not published | None, a waiting period instead |
| AthenaHQCredit-based pure-play with no prompt cap and a large content library. | $295/mo, 3,600 credits | Credits | Not published | None, and missing days are zeroed |
| Ahrefs Brand RadarAI visibility bolted onto the SEO suite many teams already pay for. | Requires an Ahrefs plan | Checks | 1 per prompt per engine per location | None, but instability disclosed |
| EvertuneResearch-led, and the deepest disclosed sampling anywhere in the category. | Not published | Prompts | 100 per prompt per model | None published |
How to read the last two columns
They are the two that decide whether you are buying a measurement or a reading.
Ask ChatGPT the same question twice and you can get two different answers with nothing having changed in between. Every tool here works by asking engines a set of buying questions and counting how often your brand comes up, so the number of times each question gets asked is the difference between a measurement and a single draw from a distribution.
5 of the 9 do not publish a run count at all. One publishes a much deeper one than ours: Evertune runs 100 per prompt per model against our 5, which is the single place in this table where somebody else is straightforwardly ahead of us.
The last column is rarer still. A confidence interval is what turns “you went from 34 to 41” into “you went from 34 to 41, and a move that size on this sample happens by chance about a third of the time.” We are the only row here that ships one to the customer, which is less a boast than an odd fact about the category.
Shopping away from a specific one
Same table, written for the tool you already have, with the reasons people leave it and the case for staying.
Head to head with any of them
Longer, and more argumentative: prompt basket, sampling, uncertainty and pricing, one rival at a time, opening with where they beat us.
What none of this tells you
Which tool to buy is a smaller question than whether AI recommends you at all, and you can answer the second one without buying anything. The free check asks five AI surfaces what they recommend in your category and shows whether your name comes up, with the confidence band, without an account.