Ahrefs Brand Radar alternatives
8 other tools that measure whether AI assistants name your brand, with what each one publishes about price, sampling and uncertainty. Ahrefs Brand Radar is an AI-visibility module inside Ahrefs, built on their existing keyword and prompt corpus.
We make Standing, which is one of the rows below, and it is labelled. The table sorts by published entry price rather than by our preference, so it opens with Otterly AI at $29/mo, 15 prompts and we appear wherever ours lands. Every figure comes from the vendor's own pricing page, documentation or help centre, verified August 6, 2026. Where a vendor has not published something it says not published, rather than being scored as a zero.
| Tool | Entry price | Billed by | Runs per prompt | Uncertainty |
|---|---|---|---|---|
| Otterly AIThe cheapest serious entry point, aimed at small teams and solo marketers. | $29/mo, 15 prompts | Prompts | Not published | None published |
| Peec AIEuropean pure-play with the best agency workflows in the category. | $95/mo, 50 prompts | Prompts | Not published | None published |
| ProfoundThe best-funded pure-play, built for enterprise brand teams. | $99/mo, 50 prompts | Prompts | 1 per prompt per engine per day | Researched, not shipped |
| Semrush AI ToolkitAI visibility next to the rest of Semrush, on a very large query database. | $99/mo, one domain, 25 prompts | Tracked prompts | Not published | One disclaimer sentence |
| StandingThis is usFixed shared basket, 5 runs per prompt per engine, and a confidence band on every score. | $99/mo, 3 domains | Domains | 5 per prompt per engine (3 free) | 95% band, in the product |
| Scrunch AIPure-play built around how AI crawlers and agents experience your site. | $250/mo, 125 prompt variants | Prompt variants | Not published | None, a waiting period instead |
| AthenaHQCredit-based pure-play with no prompt cap and a large content library. | $295/mo, 3,600 credits | Credits | Not published | None, and missing days are zeroed |
| EvertuneResearch-led, and the deepest disclosed sampling anywhere in the category. | Not published | Prompts | 100 per prompt per model | None published |
Why people look for an alternative to Ahrefs Brand Radar
Three reasons, each one a property of their published product rather than an opinion about it.
- It is a module, not a product. You need an Ahrefs subscription to reach it at all, which is only worth it if you want the rest of Ahrefs too.
- Custom prompts are metered in checks, defined as one prompt times one LLM times one location, and those collapse fast: 10 prompts across 4 tools and 2 locations is 80 checks per refresh.
- Their answer to instability is a 90-day reporting window, which is temporal smoothing rather than repeated measurement. A 90-day average hides a real change as effectively as it hides noise.
When to stay with Ahrefs Brand Radar
You already pay for Ahrefs and want directional AI visibility alongside the SEO work you are already doing.
Where Ahrefs Brand Radar is genuinely stronger than us:
- If you already pay for Ahrefs, this is included, and the marginal cost of adding it is zero.
- An enormous pre-collected prompt corpus that we cannot match, sourced from their keyword database.
- The rest of Ahrefs. Backlinks, keywords and site audit in one place is a real advantage no pure-play has.
- They are unusually honest about instability in their own documentation.
The question this table is really about
Two of the five columns matter more than the other three, and they are the two most of this category declines to fill in.
Every tool here asks AI engines a set of questions and reports how often your brand comes up. Answers move between runs, so the same question asked twice can produce two different scores with nothing having changed. How many times a tool asks, and whether it tells you how much of a move was noise, is what separates a measurement from a single draw.
5 of the 9 tools here do not publish a run count at all. Of the ones that do, Evertune samples deepest by a distance, at 100 runs per prompt per model against our 5, and that is on this page because leaving it off would be the same omission we are describing.
Nobody in this table except us publishes a confidence interval in the product. Evertune could: at 100 runs they could report roughly a ±10 point band at 50% and choose not to.
Standing compared with Ahrefs Brand Radar, directly
AI visibility is the thing you are being measured on, and you need to say whether a change was real this week rather than over the last quarter.
Standing vs Ahrefs Brand Radar, head to headAlternatives to the others
Or skip the shortlist and get the number
Every tool on this page sells a subscription before it tells you anything. The free check asks five AI surfaces what they recommend in your category and shows whether you come up, with the confidence band, without an account.