Standing vs Semrush AI Toolkit
Semrush's AI-visibility module, built on a large pre-collected query database.
We make Standing, so read this accordingly. Every claim about Semrush AI Toolkit below comes from their own published pricing, documentation or help centre, verified August 6, 2026. Where they have not published something we say so rather than guessing, and the first section is where they beat us.
Where Semrush AI Toolkit is better
- The rest of Semrush, and an existing seat most marketing teams already have.
- A pre-collected query database far larger than anything we could build.
- Established reporting and integrations that slot into workflows teams already run.
The prompt basket
Semrush AI Toolkit: $99/mo per domain standalone for 25 tracked prompts; 50 on One Starter, 100 on Pro+, 200 on Advanced.
Tracked prompts are the tier lever, running alongside a separate pre-collected database of 289M+ AI queries and a set of what Semrush itself calls synthetic prompts, generated from domain and location in a volume that is not published.
Standing: a fixed basket built from your category, priced per domain rather than per prompt. It is the smallest basket in the category and the only fixed one, which is the trade: fewer questions, but the same questions every scan, so a change in the score is a change in the answers rather than a change in what we asked. It also means two customers in one category are directly comparable.
How many times each question is asked
Semrush AI Toolkit: Not published, and this should be read as unknown rather than as one. They are clear about cadence, querying target prompts daily on a rolling basis, but never state whether a daily datapoint is one response, several averaged, or a distribution. No averaging or repeat-run language appears anywhere.
Standing: 5 runs per prompt per engine on paid scans, 3 on the free check, published. Roughly 300 responses per paid scan. This is the number that decides whether a score is a measurement or a single draw from a distribution.
What each publishes about uncertainty
Semrush AI Toolkit: One disclaimer sentence, and it is a hedge rather than a statistic: that AI responses are fast-changing and highly personalised, so no platform can provide exact numbers, followed by a promise of reliable directional signals. The 0-100 visibility score ships with no published formula and no dispersion measure.
Standing: a 95% confidence band on every score, shown in the product, with alerts gated on whether a move exceeds that domain's own historical drift. An engine that fails more than half its calls reports that it did not respond rather than a measured zero. Our own weakness, stated: the band covers within-scan sampling and does not cover platform drift between scans, which is why the model version is on the report.
Where Standing is better
- Our sampling and our formula are both published. Theirs are not.
- A confidence band ships in the product rather than a disclaimer that exact numbers are impossible.
- $99 covers three domains rather than one.
- Alerts gated on a domain's own drift instead of on any movement.
Which to pick
Choose Semrush AI Toolkit if
You already run Semrush and want AI visibility next to the rest of your reporting.
Choose Standing if
You need a number you can defend rather than a directional signal.