Digital PR Campaign
$3,500per campaign
An original data story built from your own numbers, pitched to press. The coverage engines cite most.
No placement count is promised. The log below stays blank until coverage lands.
- Campaign length
- 90 days
- Coverage logged at
- 30 and 60 days
- Dataset
- Published with the story
What you get
Everything below is included at $3,500.
- Angle, data collection and the write-up
- Targeted pitching to publications in your category
- The dataset published, so the story stays quotable after the news cycle
How it works
The same three steps on every service, which is the part nobody else in this market does.
We scan first
Your questions, five engines, five runs each. That is the baseline.
We do the work
Fixed price, fixed window, no call to book.
We scan again
The same questions, so the change is measured rather than claimed.
What comes back
Every service reports in the same format: the same questions before and after, each with the confidence band that says whether the change was real.
A single score moves on its own every week, so a number without an interval cannot tell you whether anything happened. We report the interval on both scans. When the two bands do not overlap, the move is real and we say so. When they do, we say that too.
Example of the report format. The figures shown are illustrative.
Questions
Everything people ask before ordering Digital PR Campaign.
What counts as a data story?
Something only you can publish, built from numbers you already hold. That is what earns coverage a journalist wants to write, and coverage is what engines quote when they answer questions about your category.
What do you need from us?
Access to the data and one subject-matter reviewer. We handle the angle, the collection, the write-up, the pitching and the logging of every placement with its citation status at thirty and sixty days.
What are you not promising?
A number of hits. Press outcomes are not purchasable and anyone quoting you a placement count is selling you something they cannot control. You are buying the work and the measurement.
Also in this group
Most of what engines quote sits on somebody else's domain, which is the part you cannot fix from your own CMS.
Start Digital PR Campaign
$3,500 per campaign, delivered in 90 days, with the before and after scan included.