Guides
How AI engines decide which brands to recommend, and what actually moves it. No fluff, no invented statistics.
- 5 min readfundamentalshow-it-works
How AI decides which brands to recommend
When someone asks ChatGPT for the best tool in your category, a specific mechanism picks the names it says. Here's what that mechanism actually is, and which parts of it you can influence.
Read - 5 min readplaybookcitations
How to earn citations on the sources AI actually reads
Most of what decides whether AI recommends you sits on websites you don't own. A practical method for finding those sources and legitimately getting into them.
Read - 4 min readfundamentalsseo
AI visibility vs traditional SEO: what actually transfers
Some of your SEO work carries straight over to AI answers. Some of it does nothing. A clear split, so you stop spending effort on the half that doesn't move.
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