What is share of voice in AI search?
Share of voice is the proportion of AI answers in a category that name your brand, relative to the competitors named alongside you.
It reframes visibility as a competitive position rather than an absolute. A score of 30 means little on its own; 30 when the leader is at 80 and 30 when the leader is at 35 are different situations.
It carries the same sampling problem as any other AI visibility measure, and rather more of it, because a share is a ratio of two noisy quantities.
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