What is AI visibility?
AI visibility is how often, and how prominently, a brand is named by AI assistants when people ask questions in its category.
It is a measured quantity rather than a setting. You establish it by asking engines a set of buying questions and counting how often the brand appears in the answers, which means every AI visibility number is a sample of a much larger space and carries sampling error.
The single most common mistake in reading one is treating a change as a result. Ask the same question twice and you will often get different answers, so a score that moved between two scans has usually not measured anything about the world.
Related
- Confidence bandA confidence band is the range around a measured score that reflects how much of the number is sampling noise rather than signal.
- Share of voiceShare of voice is the proportion of AI answers in a category that name your brand, relative to the competitors named alongside you.
- Generative Engine Optimization (GEO)Generative Engine Optimization is the practice of getting a brand named and cited inside AI-generated answers, in the way SEO aimed to get a page ranked in a list of links.
Want to know where you actually stand on this? Run a free visibility check or try the free tools.