What is a featured snippet?
A featured snippet is the highlighted answer box at the top of a classic Google results page, built from a short excerpt pulled out of a single ranking page.
A featured snippet takes one page that's already ranking, pulls out the sentence or short passage that best answers the query, and displays it above the normal list of links, with a link back to that page. It's sometimes called position zero because it sits above the first regular result.
The distinction worth holding onto is that a featured snippet and an AI Overview are not the same kind of thing, even though they can look similar at a glance. A snippet is one verbatim excerpt from one page with a direct link. An AI Overview blends and paraphrases material from several pages into new sentences, often without making any single source as prominent. Earning a featured snippet is a signal about that one page's wording matching the query well; it doesn't tell you whether the same page will be pulled into an AI Overview above it.
Related
- AI OverviewsAI Overviews are Google's AI-generated summaries shown above the traditional results for some searches.
- SERPSERP stands for search engine results page: the full page a search engine returns for a query, which on Google now often stacks an AI-written answer above the traditional list of links.
- Zero-click searchA zero-click search is one where the user gets what they needed from the results page or an assistant's answer and never visits a website.
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