What is model drift?
Model drift is when an engine's answers change because the provider changed the model behind it, not because anything about your brand changed.
Providers swap and retune models continuously and rarely announce it in a way that reaches the people measuring outputs. A retuned model can shift an entire category's answers at once.
Drift is invisible to a within-scan confidence band, because that band only describes variation between runs of the same model at the same moment. This is why the model version that answered is worth recording: it is the only way to check a suspicious jump against a change in the machinery.
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