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Standing

Questions we get asked

How the score is calculated, what we can and cannot prove, what we access, and how this differs from the SEO you already do.

Straight answers to hard questions

How Standing works, what it can prove, and what it will not pretend to guarantee.

Enter your domain. We run the real buying-intent prompts people actually ask across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, then show your 0 to 100 Recommendation Score, who AI recommends instead of you, and the sources it cited, usually in minutes. No credit card and no sales call.

We ask the real buying-intent prompts your customers use and measure how often each engine recommends you, rolled into a 0 to 100 score, and separately report how the answers that name you describe you. AI answers change from one run to the next, so we sample each prompt repeatedly and re-scan over time. Treat it as a reliable trend line rather than a single fixed number, and we would rather show you a real move than a flattering one.

Earning a citation means becoming a genuine, cited source in the third-party places AI already trusts for your category, by making your business easier for models to find, understand, and trust. It is real answer content and honest digital PR, not bots, fake reviews, or spun posts. Gaming tends to get filtered out and can hurt you, so if a tactic could get you penalized, we will not do it.

Standing only needs your domain and your category. Everything we read is public AI output, the same answers anyone gets by asking ChatGPT or Perplexity, so we never touch your analytics, your CRM, your code, or any private account, and we never need your logins. There is nothing to connect and nothing sensitive to leak.

Traditional SEO optimizes your own pages to rank in a list of blue links. Much of what AI cites when it recommends a vendor comes from sites other than yours, so polishing your homepage alone cannot move the answer. We work on the third-party sources AI pulls from, and we measure your share of the recommendation itself, not your keyword position.

They spend the budget on breadth and we spend it on depth. Profound and Peec track more questions than we do, 50 to 350 depending on the plan, and run each one once a day. We run a smaller basket five times per question per engine. Asking once gives you a wider view of your market; asking five times is what lets us tell you how much of a change is real. That is why we publish a confidence band on the score, hold alerts until a move clears what your domain drifts anyway, and report when an engine failed to answer instead of scoring it a zero. None of those are possible from a single run, and neither tool ships them. If you want the widest basket refreshed every morning, they are built for that. If someone is going to ask how you know a number moved, that is what we are built for.

The free check tells you where you stand. Track ($99/mo) tells you what to do about it: the fix roadmap ranked by how much citation weight each gap carries, plus a re-scan every Monday, the full score history, and an alert when your score moves further than this domain drifts between scans on its own, or when a rival overtakes you. Optimize ($299/mo) is for when our default question basket isn't your market. You replace it with up to 15 of the exact questions your buyers type, and every weekly re-scan runs those instead. Cited & Proven is done-for-you: we earn the citations and prove the lift by re-scanning. The self-serve plans are month to month so you can cancel anytime.

Not answered here? Ask us directly, or read how the measurement works.